Ep.27 - Lachlan Blyton-Gray of Selwyn Snow Resort

It’s perhaps not well known, and potentially contentious but just outside of Selwyn Australia is home to the first ski club, potentially on earth Kiandra Pioneer Ski Club was formed in 1861. BY 1957 They had te first chairlift and in the 60s and 70’s they moved up the road to the current site at Selwyn Snow Resort. 50 years later it burned to the ground and they got a unique opportunity to start fresh

Welcome back to Selling Snow, the podcast for ski industry pros,  marketers  or anyone who wants to learn how ski areas attract visitors.. I’m your host, Andrew Zwicker, with 25 years in and around marketing skiing, and this show is all about learning from the best in the business  you can up your marketing game

General Manager Lachlan Blyton-Gray shares how they rebuilt a better guest experience, own their niche that the bigger destination resorts simply can't compete in, and turned one of the darkest moments in the resort's history into a long-term competitive advantage.

So grab a meat pie and a hot choccy while we head to Selwyn for a chat with General Manager, Lachlan Blyton-Gray.