What does it take to build a ski resort that still looks remarkably like the vision its founders had 40 years ago?

​

Today, we're heading to Sun Peaks Resort in British Columbia to talk with CEO Darcy Alexander about how a long-term vision helped shape one of Canada's best-known and largest ski destinations. From a small, local ski area with aging infrastructure, Darcy helped put together the plan that his team has executed over the past 30+ years on over $1.7 billion dollars of development and a world class ski in ski out village.

​

We'll get into the big decisions behind Sun Peaks' growth, how to build a resort around the guests you actually want to attract, why partnerships and guest experience can be more powerful than advertising, and how to build a business that can thrive for decades, not just one season at a time.

​

So, grab a coffee, settle in, and let's head up to the sunny slopes of Sun Peaks and chat with Darcy Alexander, CEO of Sun Peaks Resort.