Ep.18 - Christian Théberge of Shames Mountain, British Columbia

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The Mountain the Community Saved: Bottomless Powder & the heart of Skiing 

Today we're heading north, back to BC, just west of Terrace, to a legendary powder paradise and the only co-op-owned ski area in North America.

A ski resort that had fallen on tough times. And a community—and even the former owners themselves—that rallied together to save it.

Today on Selling Snow, we’re Chatting with Shames Mountain General Manager Christian Théberge for one of the most unique ski business stories in the industry.

We’ll hear how a small remote ski area transformed into one of the world’s most fascinating community ownership stories, why building community trust may be more important than building new lifts, and what ski operators can learn about sponsorship, leadership, transparency, and surviving tough seasons.

We’ll also hear how bake sales, pet rocks, and a community refusing to let their mountain disappear helped save a ski hill.