Ep.31 - Chris Haggerty, GM of Monarch Mountain, Colorado

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How to nearly double in size, and still keep pass prices flat.

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What if you could grow your ski area by nearly 50%, without raising your season pass prices?

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That’s exactly the kind of challenge Monarch Mountain in Colorado has taken on.

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In this episode, I’m joined by Chris Haggerty, GM of Monarch Mountain, to talk about the story behind their big No Name Basin expansion, how they’ve managed growth while staying true to what makes Monarch unique, the importance of season-pass holders and community, and some of the lessons Chris has learned stepping into leadership at an independent ski area.

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We get into financial discipline, growing ancillary revenue, managing people and operations, and why sometimes the best thing a GM can do is simply listen to the people who already know what they’re doing.

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And if you’re enjoying Selling Snow, help support the show by sharing it with a friend or colleague in the ski industry. It’s one of the easiest ways you can help us keep growing the show.

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And now, let’s head out into No Name Basin with Chris Haggerty of Monarch Mountain, Colorado.